My FreshToHome Work

I joined FreshToHome with the mandate of improving social media performance by updating the brand tonality and quality of the posts.

A lot of the work is around connecting the brand to pop culture and topical conversations, capitalizing on moment marketing and even creating our own meme and reel formats to increase engagement and follower count.

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Static Carousel - Cat Memes

Static Carousel - Puns On Fish Names

Static Carousel - M.O.M. Spoof
Fake Outdoor Campaign

Reel - Spoofing Corny Shaadi Videos

Reel - Spoofing Popular Bollywood Songs

Reels - ChatGPT Topical Content

Static Topical Content - Naatu (RRR)

Static Post - Minimal art

Static Topical Post - Marvel Eternals

Reel - Food As Christmas Ornaments

Reel Mother’s Day - Savage Moms

Reel - Smoked chicken in Delhi

Static Topical Post - Children’s Day

Static Post - Innovative Format

Static Post - Innovative Format 2

Winter Topical Reel - Sardine

Reel - Foodie Thoughts

Reel - Childhood Games

Static Topical Content - Easter

Static Post - Mother’s Day

Static Post - Product Specific

Static Carousel - ‘Mujhe Kyun’ Meme

Static Carousel - Kebab Puns

M.O.M Content Spoof Carousel -
Fake Elevator Ad

Static Topical Post - Black Panther

Static Topical Post - Teacher's Day

Static Topical Post - Priyanka Chopra Name Change

Static Carousel Post -
ICSE VS CBSE - Tapping Into Culture

Static Carousel -
Rejected April Fool’s Day Ideas

Static Post -

3AM Thoughts - Clickbait

LinkedIn Reel - Work Lunch Thoughts

LinkedIn Static Post - Monday Motivation